Break up with your car
People got very close to their cars over lockdown. A little too close. Iarnród Éireann needed to get these people out of their cars and back on to the train. In order to do this, we needed to show drivers they really could do better, and who better for this message to come from than the car itself. We personified a Mazda MX5 as a heartbroken 80s singer who’s been kicked to the curb for a for the train. Now all he can do is sing his little heart out.